Wednesday, 10 June 2015

Collective Identity - Exam Q2. -

Spectatorial - when people just watch
Participatorial  - when anyone can participate in the media world

Importance of web 2.0 allows for a participatorial society as is provides a platform for people to both create and publicise their products. People can also recreate there own versions of specific products, known as parodies, such as music videos.

Representation of women - Objectification - Objectification is a notion central to feminist theory. It can be roughly defined as the seeing and/or treating a person, usually a woman, as an object. In this entry, the focus is primarily on sexual objectificationobjectification occurring in the sexual realm.


Mediation - The three factors of mediation and how things can be represented.
Selection objection
Focussing
Organisation

Laura Mulvey - male gaze -  The view that the camera positions the audience in the perspective of a heterosexual male.
The camera tends to liner on the curves of the female body



Parodies - people can create many types of parodies, the ones that we watched of chandelier presented two types of parodies. 

Parody 1 - The first parody could be considered as humorous as they attempted to create a funny version of the original


Parody 2 - However, the second parody was much more serious as the subject was attempting to compare her ability to the subject in the original video.

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