Practise exam - June 2011

1a.

1b. 

6.  Discuss how one or more groups of people are represented through the media. 

Gender 
Youth

Intro
-Mediation - Process of a media outlet using focussing and selection vs rejection in order to create a false or representation of a particular group or issue - often conforming to stereotypes.

-David Buckingham - 'The media do nor just offer a transparent window to the world, but a mediated one. They don't just present reality,  they represent it.'

-There is an existing view that mediation is used by media outlets' in an economically beneficial style - Merrin - 'The media do not reflect and represent the reality of the public, but produce it, employing this simulation to justify their own continuing existence.' 

-Media outlets mediate content to maintain power - Gramsci - 'Society is run by the ruling elite to make sure they keep their position. Media is run by a small group who wish to maintain their position and status hegemony' - dominant ideology- Dyer (1979) - "Stereotypes are always about power: those with power stereotype those without power"

PARA 1 - Youth

Youth are an identity group that are often misrepresented in the media 
Youth Agency - '76% of the reporting of young people in the media is negative'

Case Studies

contemporary - attack the block  2011 
 there is a social structure which shapes our lives ( traditions, institutions moral clades, established ways of doing things) but it relies on individuals following these structures.
Ann Gould stereotypes
historic - young ones
giddens-   there is a social structure which shapes our lives ( traditions, institutions moral clades, established ways of doing things) but it relies on individuals following these structures - structuration -